In March 2016, Google has made an official statement
that https, is not a part of their ranking factor. Since, then a lot of
people have been moving their blogs/websites to https to get an edge in
Search results. Looks like this move has favoured a lot of them.
Currently, about 34% of the Search Results are only HTTPS. Or 1/3rd of the results on Google Search are HTTPS.
Advantages of HTTPS over HTTP:
- SEO: As stated above, we already have that SEO benefit of ranking well. 3 out of 10 results comprises of HTTPS. That means the chances of your blog showing up in search results is high if you have moved to https.
- Secured Browsing and Credibility : Most of the people trust blogs that runs on https. It gives a feeling of branded content. Additionally, users feel their browsing is very secure and tend to browse or enter any information on the site without any hick-up.
- High CTR: That means, you get high Click through rate when compared to the blogs that do not run on SSL. And Click Through Rate plays a huge role in ranking boost.
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